Due to the strong presence of Supermarkets, Small-scale grocery stores, electronic shops, and even gift centers facing significant competition and challenges. Customer always prefer to buy everything in one place and supermarkets is the best place for them that matches their needs. SMEs have a limited target audience, and thus they need to do everything to trigger their customers interest and eventually not to lose them at all cost. Hence, in this competitive environment POS Technology is an important feature for the businesses. In this globalized world, having an online presence of your business is as essential as a physical one. The Android POS grocery system is very hit among grocery stores because of its superior capabilities and affordability.
Other than the convenience of shopping for everything under one roof, have you ever wondered what other factors draw customers to shop from supermarkets in place of their local stores? It is a well-known fact that customers appreciate the personalized treatment, and local stores are known to be more attentive towards individual customers. So, let’s look at the possible reasons why customers gravitate towards supermarkets and how a POS can change that for SMEs.
Discounts and Offers
Supermarkets are known to place discounts often. Secondly, they have a good loyalty program that gives certain perks to customers. Customers usually buy products that come with offers. For example, if a person sees a limited-time offer of getting pasta sauce with pasta, there is a strong chance that he will purchase it.
Large Product and Brand Range
One of the most significant factors that attract customers to supermarkets is their favorite product in extensive range. Customers like having choices, and supermarkets just do that!
Multiple Payment Options
Customers like the convenience of payment in different ways. Credit cards, debit cards, coupons, loyalty points, mobile wallets, etc., are some of the easy payment options that supermarkets offer.
Customer satisfaction is essential. Supermarkets know this and thus have a flexible returning policy. There’s usually a specific time frame and a few other returning policies typically fair for customers and the store. So, no customer is worried even if they make the wrong purchases.
Now, let’s take a look at how a POS retail system can help a small-scale business compete against a supermarket:
Creating and Announcing Offers
A POS does more than just improving the customer’s billing process. It empowers SMEs by allowing them to create quick offers in real-time. Their superior customer database management allows shopkeepers to share promotion with their target customers easily, with just a single click.
Keep Track of Product Demand
A POS provides you with detailed insights into your business. So, you can learn which of your products get depleted from the inventory quickly and make arrangements accordingly. With a strong POS, you can replace the dead stock with products that are hot commodities!
Adding the flexibility of multiple payment option helps the businesses to modernize their services increase convenience and boost-up profitability. POS system enables the shopkeepers to supports multiple payments and maintain transaction record. In the past customer preferred cash payment but today, online transaction is a preferable way that is why it is necessary to provide customer better experience of transaction.
SMEs need to have an explicit return or refund policy. After verifying the invoice details, customers should be allowed to return products or exchange them. The policy should be clear-cut with no ambiguities. Once you establish a customer base, you are bound to succeed.